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Following the success of the 2018 and 2020 syndicated series, lnsightrix has launched the 2021 Saskatchewan Media Usage Report - Answering Your Advertising Questions. This report updates the essential statistics needed to understand the behaviours and perceptions of online and digital activi­ties in Saskatchewan. lnsightrix syndicated research has been at the forefront of providing actionable insights into Saskatchewan's changing population. The 2021 Saskatchewan Media Usage Report benchmarks are considered a baseline for businesses interested in the Saskatchewan marketplace. Since 2016, lnsightrix has completed several waves of syndicated research on this topic - including expanding the study scope to Western Canada (i.e., British Columbia, Alberta, Saskatchewan, and Manitoba). This year, we have done an additional wave of research focusing on the Saskatchewan population and their online and digital behaviours. It is critical to keep to date on marketing and advertising statistics to stay relevant. Whether you are focused on marketing, advertising or understanding your competitive advantage in Saskatchewan, we have actionable insights critical to your business staying ahead.   What is new for the 2021 report?  In addition to our trended study, lnsightrix has added a new section on media viewing shifts due to the pandemic. The lnsightrix Young Adult Panel members were invited to provide their thoughts on this topic. The report addresses insights coming directly from this bright Gen Z and Millennials group. Other new topics include: Adoption of subscriptions to avoid paid for advertisements (i.e., YouTube Premium)  Resonance of ads showing life during the pandemic  Updated consumer perceptions of behaviour shifts due to COVID-19   Answering Your Advertising Questions The Saskatchewan media report answers many critical questions important for advertisers to keep up with the latest marketing trends.  Below is a description of what questions were asked in 2021. The rise of the subscription model and the way Saskatchewan residents consume streamed media Devices used including type of devices and how often Views on advertising, including the most trusted forms of media and the advertisement themes that resonate with Saskatchewan Online shopping habits including factors of influence, percentage of online vs local, and biggest frustrations. Social media behaviours, including most frequently used The impact of COVID-19 and its implications on consumer behaviours   The Saskatchewan Media Usage Report – Answering Your Advertising Questions is available for purchase - click the purchase link below to access your report! If you are a current client, please do not hesitate to send us a message, and we can invoice you directly for the report.  Feel free to download a copy of the flysheet to review this information at any time.   ...
 

Put real research behind YOUR important digital marketing strategies and stop guessing with third-party statistics!   With a rapidly growing population who use the internet to connect, it is important to get a sense of the social media platforms used by your target audience in order to create better digital experiences.   Since 2016, Insightrix has tracked specific use of social media and users’ habits in the course of their social lives online. We’ve continued our series with our 2018 Syndicated Media Usage Study. Avoid cross-tabs that include a small number of Saskatchewan residents, or worse yet, that are grouped in the infamous “prairie region”.    The Saskatchewan Social Media Report provides comprehensive & representative measurement of social media habits across different devices and social media platforms.   WHY DO SASKATCHEWAN MARKETERS NEED THE 2018 REPORT?   The 2018 Saskatchewan Social Media Report will: Trend data from 2016 to provide an accurate and representative snapshot of social media usage over time. Look at generational usage of social media, including teens (14-17), Pioneer Millennials (18-25), Mainstream Millennials (26-31), Generation X (32-48), Baby Boomers (49-67) and Matures (68+). Serve as an indispensable tool for targeted digital marketing intelligence in the Saskatchewan marketplace.   WHAT'S NEW FOR 2018?   Now featuring a chapter dedicated to Saskatchewan brands - find out why residents are following local brands, which industries they are engaged in and what they are looking for in terms of advertisement. More insights and less data - learn about how the Saskatchewan digital landscape has changed since 2015 with visualized reporting and deep narrative. Exclusive access to qualitative research on Saskatchewan youth and the impact of social media on their daily lives.    WHAT IS IN THE REPORT?   Key Takeaways Get the essential insights contained in the report right up front, without having to wade deeply into the data.   Platform Usage & Habits Uncover which social media platforms are used most by Saskatchewan residents, which platforms are most popular among specific demographics, user behaviours on these sites and what users are hoping to find when they log in.    Brand Engagement Discover how Saskatchewan residents follow brands online, which industries these brands belong to, what products residents are searching for and what they want from the brands they engage with on social media.    Reviews, Blogs & Social Advertising Learn how Saskatchewan residents engage with social media advertisements and online reviews, how they create their own product and service reviews and the levels of trust they give to social media ads and reviews online.   Social Media & Social Life  Explore the qualitative impact and relevance of social media on the daily lives of Saskatchewan residents, how concerns of privacy and security have influenced their social media behaviours and attitudes and how much trust they attach to the messages they receive online.   ...