30 Sep

Posted at 16:32h in
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Connecting timely, global insights to Saskatchewan’s holiday shopping behaviours in 2025   Why this report matters Holiday shopping is no longer just about promotions or price tags: it’s about value in context. According to Google’s latest New Value Equation research: 61% of shoppers are more selective about purchases due to future uncertainty. Deliberate, researched shopping is on the rise (spontaneous buys dropped from 30% to 26%). Shoppers seamlessly blend streaming, scrolling, searching, and shopping (the “4S behaviours”), with 64% influenced across multiple digital touchpoints.* Consumers across North America are filtering every holiday purchase through three non-negotiables: Right Price, Product Confidence, and Purchase Convenience. Brands and retailers that can’t deliver on all three risk being ignored. Find out how Saskatchewan residents compare to the national and global average.    What’s inside This robust, Saskatchewan-focused report maps how residents plan, shop, and spend during the holiday season. It’s built around the modern marketer's 'New Value Equation' playbook, showing how local behaviours align with and diverge from national and global patterns. You’ll discover: Shopping outlooks & budgets: Spending intentions compared to last year, top categories, and demographic trends. Price sensitivity & discovery patterns: How shoppers find deals, when they buy, and what drives spending shifts online and in person. Product confidence drivers: The importance of reviews, brand trust, quality, and AI-powered research tools when shopping both in stores and online. Convenience expectations: Key considerations include delivery speed, local availability, returns, and payment flexibility. The '4S behaviours' in action: How streaming, searching, scrolling and sharing are shaping purchase decisions for residents. Frustrations & barriers: The pain points most likely to drive consumers to competitors. Bonus Insightrix Studio highlight reel: Shares highlights from the report and the direct voice of the customer, including examples of what Saskatchewan residents would buy on the fly.   Why you need this report This isn’t just a dataset: it’s a Saskatchewan marketing playbook in action. Whether you’re a retailer, marketer, policy leader, or local business, this report will help you: Anticipate consumer demand where it is expected and allocate resources with confidence. Align business offers with what truly drives choice in 2025, with digital behaviours and influences that drive all holiday decision-making—not just gift-giving. Strengthen buyer campaigns using insights rooted in authentic Saskatchewan data, backed by global consumer trends of the season. The Saskatchewan Shopper and New Value Equation Report is your single, comprehensive source for understanding how price, product, and convenience are influencing Saskatchewan consumers' decisions during the holiday season.   Ready to act on these insights? Pre-order today and equip your team with the data you need to win your next marketing campaign with Saskatchewan consumers who shop and think differently, and have more access to choices than ever before.  ...
 

30 Sep

Posted at 12:48h in
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Your complete view of Saskatchewan consumer and business confidence, including the drivers influencing purchase decisions around the holidays. As Saskatchewan enters the critical October–December period, a season marked by increased consumer spending, shifting business priorities, and heightened uncertainty, leaders require more than instinct. They need intelligence. The Saskatchewan Marketplace Intelligence Bundle combines three syndicated research studies—consumer confidence, business health, and holiday shopper behaviours—into one powerful package. Together, they provide a uniquely holistic view of Saskatchewan’s marketplace, just in time for end-of-year planning and execution.   What’s Included in the Saskatchewan Marketplace Intelligence Bundle 1. The Saskatchewan Shopper and New Value Equation Report Unlock the New Value Equation. Understand how Saskatchewan shoppers buy.This holiday-focused report maps how residents plan, shop, and spend during the season. It’s built around the New Value Equation, showing where Saskatchewan trends align with and diverge from national and global patterns. Key Insights: Shopping budgets, outlooks, and demographic trends Price sensitivity and deal discovery behaviours Product confidence drivers: reviews, trust, quality, AI-powered tools Convenience expectations: delivery speed, local availability, returns Frustrations & barriers most likely to drive consumers to competitors “4S” journey behaviours (Streaming, Scrolling, Searching, Shopping) Perfect for retailers, business owners, agencies and marketers preparing for Saskatchewan’s most competitive sales season.   2. Saskatchewan Consumer Confidence Tracking Report 2025 Track public sentiment. Monitor consumer confidence. Make smarter decisions.This monthly study examines residents' perceptions of the economy, personal finances, household spending, and employment. Highlights: 12 monthly waves of data (by month) Trends in consumer sentiment over time Monthly “Hot Topics” tied to emerging issues Bonus: occasional video highlights in residents’ own words Perfect for businesses and organizations tracking how optimism, caution, and consumer behaviour shift month to month.   3. Saskatchewan Business Confidence Report 2025  This snapshot report shows how Saskatchewan businesses and non-profits are navigating financial health, staffing, sourcing, and changing government policies.  Core Themes: Business financial health and forecasts Operational challenges and staffing outlook Perceptions of government and trade relations Perfect for policymakers, industry leaders, and decision-makers needing insight into Saskatchewan’s economic backbone.   Why Pre-Order the Saskatchewan Marketplace Intelligence Bundle? Some organizations close the year with holiday campaigns, while others use this period to set the stage for Q1 strategies. Either way, consumer and business intelligence from October to December is essential. With the Saskatchewan Marketplace Intelligence Bundle, you’ll: Align campaigns with what truly drives consumer choice during the holiday rush Ground strategy in the realities of Saskatchewan’s local economy Benchmark confidence levels among households and businesses before the new year begins Instead of relying on assumptions, you’ll have actionable data, rooted in Saskatchewan voices and experiences, at your fingertips.   Pre-order today and receive the Saskatchewan Consumer Confidence Report as well as the Saskatchewan Business Confidence Report immediately. Receive the Saskatchewan New Value Equation on November 7, 2025.  Don't want to purchase directly from the website? Connect with your Insightrix account representative for an invoice.    ...
 

15 Sep

Posted at 09:54h in
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Track Public Sentiment. Monitor Consumer Confidence in Saskatchewan. Make Smarter Decisions. The Saskatchewan Consumer Confidence Tracking Report is a monthly research study measuring how Saskatchewan residents feel about the economy, personal finances, household spending, employment, and more. It’s designed to give businesses, organizations, and leaders timely, data-driven insights into the issues shaping life and policy in Saskatchewan. A new wave of research is collected monthly, offering up-to-date information that builds over time to show key trends.   Choose Your Access: Snapshot or Full Subscription 1. Full Annual Subscription Get the complete dataset, month-by-month, with full trended results and hot topic insights. This is ideal for anyone requiring continuous, detailed tracking of economic sentiment throughout the year. Includes: 12 Monthly Reports: Delivered as each new wave is completed Trendline Tracking: Monitor shifts in consumer sentiment over time Monthly Hot Topics: Topical questions reflecting what’s happening right now Occasional Bonus: Participant video highlights offering in their own words, context Premium Report Design: Easy to read, share, and present Includes all waves from the 12-month periodSave $1,500 with the annual subscription 2. Snapshot Report Need insights right now without the full-year commitment? Purchase the latest wave of research and receive a full report from that single month, complete with key trend comparisons on Saskatchewan consumer confidence. Includes: 1 Monthly Report: Focused insights from the most recent wave Snapshot of Trends: A snapshot insight into each trended question asked.  Hot Topics: Timely questions unique to that wave Premium Report Design: Visually clear and presentation-ready Trending data is not available in the snapshot report.  Want a specific month instead of the most recent? Just reach out — we’ll help. Current issues available:  April - Issue 1 May - Issue 2 June - Issue 3 July - Issue 4 August - Issue 5 September - Issue 6 If you have a specific issue, please contact marketing@insightrix.com. How the Data Is Collected The Saskatchewan Consumer Confidence report is conducted through monthly research waves starting in March 2025 using a representative sample of Saskatchewan residents. Each wave captures timely economic confidence and sentiment data, enabling you to track changes and identify trends over time. For more information on the dates of the waves during which the research was conducted, please reach out by email.  📬 Have questions or need a different wave?Email us at marketing@insightrix.com — we’re here to help.   Pricing Options (Add your subscription or report to cart below to complete your purchase.) ...
 

29 Apr

Posted at 09:03h in
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To continue examining the impact of the pandemic, labour shortages and inflation on Saskatchewan's small and medium-sized businesses, Insightrix conducted a business impact assessment survey with owners and decision-makers in April 2022. The Post-Pandemic Saskatchewan Business Recovery Report Volume III provides a business perspective on the impact of the pandemic in Saskatchewan. This is the third wave of this study, with past waves conducted in July 2020 and March 2021. Volume III includes new questions that consider the emerging challenges related to labour shortages and how inflation is impacting businesses. A few of the questions covered in Volume III include: What are the key challenges facing businesses, such as rising input and labour costs, supply chain issues, staffing, debt management and increasing interest rates? What strategies have businesses undertaken to address challenges faced How are work environments faring, including the mental health of staff? What approaches are employers taking to retain staff? How are employers managing rising costs? How much are they increasing prices to end customers? Do businesses feel they have fully recovered to pre-pandemic levels? What aspects of their businesses will be permanently altered because of the pandemic? ...
 

30 Nov

Posted at 14:29h in
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The 2018 Saskatchewan Media Democracy Report is the first comprehensive research study to measure device usage behaviours and media consumption habits of Saskatchewan residents. Media today is rife with options and this abundance makes it difficult to measure and determine the optimal mix of digital and traditional media.   This is where the Saskatchewan Media Democracy Report comes in – to help business owners, marketers and agencies execute their business plans with confidence derived from market data obtained directly from Saskatchewan consumers.   The 2018 Saskatchewan Media Democracy Report The 2018 Saskatchewan Media Democracy Report provides insights into Saskatchewan residents’ device usage habits and how this is changing over time through rich data trended from 2017. The report also examines online shopping behaviours and preferences, and paints a clear picture of the aspects on which retailers need to focus to enhance their customer experience.   WHATS IS IN THE REPORT? Get all the key insights contained in the report right up front, without having to wade deeply into the data.   The Device Story Find out which devices are gaining traction with Saskatchewan consumers and which ones are headed toward obsolescence. Learn what residents are using their devices for and when.   Subscriptions Discover how the use of subscription services is changing Saskatchewan's' media consumption habits.   The Personal Viewing Experience Learn how people in Saskatchewan are connecting and engaging with the media they consume.   News & Entertainment Find out how people in Saskatchewan are digesting news and entertainment, what they are engaging with online and where they are getting this content.   The Current State of Advertising Learn about attitudes toward traditional and online advertising, what themes resonate most and the media to which residents respond best.   Online shopping Explore the ways Sask. consumers are shopping online, where they are shopping and how their attitudes and shopping habits have changed over time through trended data from 2017.   Device Security New to the 2018 report, we have added a chapter that speaks to Saskatchewan's online security habits and which devices and applications they trust most.      ...
 

19 Apr

Posted at 01:51h in
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Put real research behind YOUR important digital marketing strategies and stop guessing with third-party statistics!   With a rapidly growing population who use the internet to connect, it is important to get a sense of the social media platforms used by your target audience in order to create better digital experiences.   Since 2016, Insightrix has tracked specific use of social media and users’ habits in the course of their social lives online. We’ve continued our series with our 2018 Syndicated Media Usage Study. Avoid cross-tabs that include a small number of Saskatchewan residents, or worse yet, that are grouped in the infamous “prairie region”.    The Saskatchewan Social Media Report provides comprehensive & representative measurement of social media habits across different devices and social media platforms.   WHY DO SASKATCHEWAN MARKETERS NEED THE 2018 REPORT?   The 2018 Saskatchewan Social Media Report will: Trend data from 2016 to provide an accurate and representative snapshot of social media usage over time. Look at generational usage of social media, including teens (14-17), Pioneer Millennials (18-25), Mainstream Millennials (26-31), Generation X (32-48), Baby Boomers (49-67) and Matures (68+). Serve as an indispensable tool for targeted digital marketing intelligence in the Saskatchewan marketplace.   WHAT'S NEW FOR 2018?   Now featuring a chapter dedicated to Saskatchewan brands - find out why residents are following local brands, which industries they are engaged in and what they are looking for in terms of advertisement. More insights and less data - learn about how the Saskatchewan digital landscape has changed since 2015 with visualized reporting and deep narrative. Exclusive access to qualitative research on Saskatchewan youth and the impact of social media on their daily lives.    WHAT IS IN THE REPORT?   Key Takeaways Get the essential insights contained in the report right up front, without having to wade deeply into the data.   Platform Usage & Habits Uncover which social media platforms are used most by Saskatchewan residents, which platforms are most popular among specific demographics, user behaviours on these sites and what users are hoping to find when they log in.    Brand Engagement Discover how Saskatchewan residents follow brands online, which industries these brands belong to, what products residents are searching for and what they want from the brands they engage with on social media.    Reviews, Blogs & Social Advertising Learn how Saskatchewan residents engage with social media advertisements and online reviews, how they create their own product and service reviews and the levels of trust they give to social media ads and reviews online.   Social Media & Social Life  Explore the qualitative impact and relevance of social media on the daily lives of Saskatchewan residents, how concerns of privacy and security have influenced their social media behaviours and attitudes and how much trust they attach to the messages they receive online.   ...