Insightrix Successfully Predicts Popular Federal Election Vote in Saskatchewan October 20th, 2015 A comparison of the popular vote in Saskatchewan, from the Federal Election held yesterday, closely matches Insightrix Research’s predictions based on an independent online poll conducted October 6 to 8, 2015. Nearly two weeks before the Federal Election, Insightrix predicted that the Conservatives would bring in 44% of the popular vote while the NDP would achieve 27%, the Liberals 24%, and the Green Party 4% of the vote. Based on popular vote figures published by Elections Canada this morning, the actual popular vote numbers line up very closely with the Insightrix Research poll predictions. The Insightrix poll also aligns very closely with the popular vote from the Federal Election in Saskatoon with a maximum of a three point variance for any one party. Direct comparisons between the poll and Election Day results in Regina cannot be made because the Regina – Qu’Appelle riding comprises a large rural area. We at Insightrix are very pleased with the predictive nature of the poll. We credit the high accuracy of the results to the strength of our online panel, SaskWatch Research™. Of note, our panel has also predicted the 2011 General Provincial Election with a very high level of accuracy, aligned closely with results from the Regina P3 referendum regarding the wastewater treatment plant. Our panel also predicted the winners of the most recent mayoralty races in both Regina and Saskatoon. Research Details A total of 803 randomly selected SaskWatch Research™ panel members participated in the online research study from October 6 to 8, 2015. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,500 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit register.saskwatch.ca/. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...

Conservatives Continue to Lead in Saskatchewan among Decided Voters in Upcoming Federal Election October 14th, 2015 A new independent Insightrix Research online poll finds some shifts in Saskatchewan “decided voter” intentions between August, 2015 and mid-October. Presently, 44% of decided Saskatchewan voters state they intend to cast their ballot for the Conservative Party of Canada, up from 39% in a similar Insightrix poll conducted in August, while plans of voting for Canada’s NDP has fallen from 35% to 27% over the same time period. The Liberals have picked up support by three points since August, presently sitting at 24% while the Green Party of Canada holds relatively steady at 4%. The remaining 1% indicate they will vote for a different party. Regionally, the Liberals have taken a commanding lead in Regina over the past two months, emerging as the frontrunner, when in August, they and the Conservatives were tied. In contrast, the Conservatives now lead in Saskatoon by a modest margin (36%, up from 32%), but are closely followed by the NDP which have sustained some losses in voter intentions since August (32%, down from 39%). Despite trailing the other two major parties, the Liberals have also made a small gain in Saskatoon since August (up four points to 27%). Intentions of voting for the Conservatives have surged in the remaining regions of the province (presently 54% of decided voters, up from 43%), with the greatest gains noted in the southern and central parts of Saskatchewan, with a corresponding loss for the NDP. By age, Conservative voting intentions have risen most among middle aged Saskatchewan voters (ages 35-54 years, presently 50%, up from 40% in August). Similarly, the Conservatives have gained ground among females these past two months with a current 41% intending to vote for the party, up from 34% in August. For the NDP, greatest losses in voter support are among younger voters aged 18 to 34 (presently 28%, down from 40%) who have largely turned to support the Liberals. Fully 93% of Saskatchewan residents say they intend to vote in the upcoming Federal Election on October 19th, 2015. Only 6% of those who intend to vote are currently unsure of the party for which they will vote. In the August poll, 10% were undecided. Research Details A total of 803 randomly selected SaskWatch Research™ panel members participated in the online research study from October 6th to 8th, 2015. The August poll included a random sample of 801 SaskWatch Research™ panel members who were surveyed from August 11th to 13th, 2015. In both studies, quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Telephone: 306-657-5640 ext. 229 Cell: 306-290-9599 Email: lang.mcgilp@insightrix.com...

A new independent Insightrix Research online poll finds Saskatchewan voters are presently split at the early stages of the Federal Election campaign. Presently, 39% of decided Saskatchewan voters state they would cast their ballot for the Conservative Party of Canada, while a similar proportion (35%) would vote for Canada’s NDP, if the federal election were held today. Another 21% would vote for the Liberal Party of Canada and 5% for the Green Party of Canada. Demographically, males are more likely to say they would vote Conservative (43% vs. 34% among females) and likelihood of voting Conservative rises with age (31% among 18-34 year olds, 40% among 35-54 year olds and 44% among those aged 55 years or more). Regionally, Regina voters are more likely to vote Liberal when compared to other regions of the province (35% vs. 23% in Saskatoon and 15% in the remainder of the province). Fully 93% of Saskatchewan residents say they intend to vote in the upcoming Federal Election on October 19th, 2015. Only 10% of those who intend to vote are currently unsure of the party for which they will vote. Research Details A total of 801 randomly selected SaskWatch Research™ panel members participated in the online research study from August 11th to 13th, 2015. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non- probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Telephone: 306-657-5640 ext. 229 Cell: 306-290-9599 Email: lang.mcgilp@insightrix.com...

A new independent Insightrix Research poll reveals what residents think about the size of The Battlefords Union Hospital parking lot, the development of a safe path between Battleford and North Battleford, and whether the River Valley should undergo recreational development. Too cramped? According to the Insightrix Research survey, 81% of residents would like to see the Battlefords Union Hospital parking lot expanded to accommodate more parking. Of those surveyed, women (86%) are more interested than men (74%) in expanding the lot at the hospital. The public and hospital staff currently share a single parking lot.  Insightrix asked residents if they would prefer to have a separate parking lot built for staff to make room for additional public parking spaces. Overall, 78% of residents were in favour of building a separate lot for staff, while 13% disagreed. The remaining 9% were not sure or had no opinion. A safer way Currently, there is no safe route for cyclists and pedestrians travelling between North Battleford and Battleford.  Residents were asked if a safe trail was established, would they use it.  Nearly two thirds (61%) indicate they would not use the trail, while 39% say they would. Younger respondents are more likely to say they would use the trail. Almost three quarters (74%) of those aged 18-34 indicate they would use the trail, compared to half (52%) of those aged 35-54, and 22% of those aged 55 and older saying they would use the trail. Insightrix also asked those who say they would use the trail, how often they would use it. Overall 5% say they would use the path every day, although almost half (46%) say they would use it between one and three times per week and another 45% say they would use the path once a month or less. The remaining 4% aren’t sure how often they would utilize it. Recreational development Insightrix asked residents if they believe more recreational development should be done in River Valley in order to boost the economy. Almost two-thirds (65%) of residents are in favour of increasing recreational development. Younger residents are more likely to believe recreation development should be done in River Valley with 83% of residents aged 18-34 and 80% of residents aged 35-54 indicating development should be done compared to 50% of residents aged 55 and older. Of those who support increased recreational development, 43% would like to see more hiking and cycling paths, 17% would like to see the construction of parks and playgrounds, and 15% would like to see additional sport facilities, such as basketball and tennis courts. Research Details A total of 352 randomly selected Battleford residents participated in the research study, which was conducted over the telephone (including both landlines and mobile phones) from May 19th to June 2nd, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are considered accurate within ± 5.18 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com   ...

A new independent Insightrix Research poll reveals what Swift Current residents like most about their city, the most important issues facing their city, and resident shopping habits. Life in Swift Current According to the Insightrix Research survey, two out of five Swift Current residents rank the size of the city as the aspect they like most about living there. The proportion is highest among young adults between the ages of 18 and 34, with roughly half (49%) stating they like the size of their city the most. Following the size of the city, 23% like living in Swift Current because of the people and amenities (17%). Views on city issues Insightrix asked residents to state what they consider to be the most important issue facing Swift Current. Most commonly, 20% mentioned infrastructure issues, such as road conditions and repairs. Next to infrastructure, health care was mentioned by 6% of residents. Residents were then asked about their views on the municipal tax increase. Overall, 65% are at least somewhat concerned about the increase. Those with an annual income of less than $30,000 are the most concerned group, with 31% saying they are very concerned about the tax increase. Shopping within the city Insightrix also asked residents about their views on shopping in Swift Current. Overall, more than half (56%) agree that there is not enough quality shopping with women (62%) being more likely than men (47%) to agree. Out-of-town shopping Nearly two thirds (64%) go out-of-town for shopping and most purchase clothing (77%) followed by groceries (37%). The majority of women (80%) and men (67%) are looking to expand their wardrobe when they shop out-of-town. Research Details A total of 358 randomly selected Swift Current residents participated in the research study, which was conducted over the telephone (including both landlines and mobile phones) from April 20th to May 1st, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are considered accurate within ± 5.12 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members.   For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...

A new independent Insightrix Research online poll finds voter intentions remain relatively consistent. Presently 58% of decided Saskatchewan voters state they would cast their ballot for the SaskParty, while 31% would vote for the provincial NDP if a provincial election were held today. Another 6% would vote for the provincial Liberals and 3% for the Green Party. The remaining 2% report they would vote for another party. Voter intentions have remained generally consistent with previous Insightrix polls. Leadership Approval Ratings In line with voting intentions, public approval ratings for Premier Brad Wall continue to remain strong. Presently, 33% of Saskatchewan residents strongly approve of his performance while another 30% somewhat approve, for a total approval rating of 63%. This is down slightly from one year ago (66%). Approval ratings for Cam Broten, leader of the Saskatchewan NDP, have risen slightly. Currently, 42% of Saskatchewan residents strongly or somewhat approve of his performance, up from 38% one year ago. Research Details A total of 807 randomly selected SaskWatch Research™ panel members participated in the online research study from April 7th to 9th, 2015. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...

A new independent Insightrix Research poll reveals that Yorkton residents enjoy a high quality of life, however the biggest issue the City faces is related to the city’s infrastructure (roads, parks, etc.). Biggest Issue facing the City of Yorkton An overwhelming majority of respondents (42%) believe that infrastructure (e.g. roads, parks, etc.) is the biggest issue facing the City of Yorkton.  The remaining responses vary significantly with the next most common responses being healthcare (5%), the economy (3%), and housing (3%). Satisfaction with the Performance of Yorkton City Council Overall, 77% of respondents are satisfied with the performance of Yorkton City Council (58% somewhat satisfied and 19% very satisfied).  Another 16% are dissatisfied and 7% are unsure. Rebuilding the Downtown Core A slim majority of respondents (51%) believe enough is being done to rebuild the downtown core.  Another 36% believe that not enough is being done and 13% are unsure. Quality of life Respondents were asked to rate the overall quality of life in Yorkton on a scale of 1-10, where 1 is very poor and 10 is very good. Three quarters of respondents (75%) rate the quality of life in Yorkton at least a 7 out of 10.  Only 7% of respondents indicate the overall quality of life in Yorkton is poor by giving a rating of 1 to 4. When asked how the quality of life in the City of Yorkton changed over the past 3 years, 30% of residents say it has improved, while 56% say it has stayed the same. Another 14% say the quality of life has worsened over the last 3 years. When asked what actions the City of Yorkton could take to continue to improve the quality of life for its residents, the top three most popular responses are building community centres and recreational facilities (13%), improvements to infrastructure (12%), and by encouraging business/shopping development (11%). Research Details A total of 350 randomly selected Yorkton residents participated in the research study, which was conducted over the telephone from March 16th to March 30th, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are accurate within ± 5.19 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...

A new independent Insightrix Research poll asked Saskatchewan residents about what they think it means to be from Saskatchewan. Questions asked range from topics about slang to what they liked best about the province. Personality Traits of Saskatchewan Residents The survey asked respondents what personality traits describe the people of Saskatchewan. Overall, 83% of responses are positive, with the most popular traits being caring, friendly, and kind. Only 9% of responses are negative, with the most common words used being hicks, rednecks, or unsophisticated. The remaining responses are neutral and included words like conservative and traditional. Enjoyable elements about Living in Saskatchewan When asked about what people like most about living in Saskatchewan, 28% of respondents mentioned friendly people and a community feel to the province. Other popular responses include environmental reasons and clean air (24%), open spaces and flat lands (19%), small towns/small population (14%), a quiet, peaceful and relaxed lifestyle (11%), and being with friends and close family (9%). Dislikes about Living in Saskatchewan Unsurprisingly, the number one thing that people dislike about living in Saskatchewan is the cold winters and the weather, with almost half of all respondents (49%) mentioning this aspect. The next most commonly mentioned responses include narrow minded people (16%) and infrastructure issues (12%). Slang Insightrix asked respondents to identify whether or not they were familiar with different Saskatchewan slang words.  The most recognizable words by respondents are bunnyhug (96%), brewski (87%), gotch (86%), Vi-Co (77%), matrimonial cake (76%), gibbled (73%), and ‘2-4’ (71%). Frajolaki is the least recognizable word with only 33% saying they are familiar with it. Interestingly, the phrase ‘2-4’ is a more familiar term among males, while matrimonial cake and gibbled are terms that are more familiar among females.  Given that the Vi-co brand was retired in the mid 1990’s, it isn’t surprising that this variety of chocolate milk is more recognizable among Saskatchewan residents who are 35 years and older. Use of Slang Sure, the slang is certainly recognizable, but how often is it really used? We asked respondents how often they use these slang words in everyday speech. Once again, the most commonly used word is bunnyhug. A vast majority of Saskatchewanians (85%) use the word at least sometimes, with 33% indicating they always use this word to describe this article of clothing. The second most commonly used slang word is gibbled, which has 52% of respondents indicating they use it at least sometimes in their conversations. Other slang words used at least sometimes in their conversations include ‘2-4’ (41%), Matrimonial Cake (41%), Brewski (44%), and Vi-Co (33%). Frajolaki is once again the least commonly used term, with 13% of respondents indicating they use this term at least sometimes. Research Details A total of 804 randomly selected SaskWatch Research™ panel members participated in the online research study from March 9th to 13th, 2015. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.281.4434 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...

A new independent Insightrix Research poll reveals support on issues such as the building of a new hospital, and the fairness of municipal taxes within Weyburn.  Results are a bit more mixed regarding the lowering of speed limits around school zones and whether or not Weyburn is undergoing too much development for its current and future needs. New Hospital? A new independent poll conducted by Insightrix Research shows that the majority of Weyburn residents would like to see a new hospital built. Overall, 82% of residents support the addition of a second hospital. Another 14% don’t want to see a new hospital erected in Weyburn, and 4% aren’t sure. Those who disagree cite reasons such as, if a new hospital was built they would still be referred to larger centres for many procedures (34%), the old building just needs to be fixed (25%), and the current hospital just needs more staff (23%), while the remainder didn’t know or didn’t have a comment. Females and those aged 18-34 are more likely to want a new hospital built than males and those aged 35 and over. When asked about the potential location of a new hospital, 73% of respondents said it should be located close to the current hospital. Municipal Taxes Insightrix asked Weyburn residents if they thought municipal taxes were at a fair level. Respondents generally agreed that they paid a fair amount of tax (68%), while only 13% believe that they pay an unfair amount of tax. The remaining 19% didn't know or weren't sure. School zone speed limits Insightrix asked the survey respondents if they believe Weyburn should impose lower speed limits around school areas. Respondents were split, with 51% agreeing that they should be lowered, and 46% disagreeing. Respondents who were in the 18-34 and 35-54 demographics were more likely to disagree with lowering the speed limit than those who were in the 55+ demographic. Too much development? Insightrix asked respondents if they thought Weyburn was undergoing too much development for the city’s current and future needs. Once again results were split, with 52% agreeing that it was undergoing too much development and 43% disagreeing. Residents in the 18-34 and 35-54 demographics are more likely to disagree that the city is undergoing too much development than those who are 55+ Research Details A total of 320 randomly selected Weyburn residents participated in the research study, which was conducted over the telephone from February 18th to March 3rd, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are accurate within ± 5.39 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...

A new independent Insightrix Research online poll reveals support on issues such as rental suites, P3’s, and carbon capture technology. Results are a bit more mixed regarding the views of those from outside the community and personal impacts from the lower oil prices. Rental suites A new independent poll conducted by Insightrix Research shows that majority of Estevan residents believe enough is being done to encourage the addition of new rental units to the Estevan accommodation market. Overall, 61% of residents agree enough is being done in this area. Another 23% do not agree and 16% don’t know. Women are more likely to agree that enough is being done to encourage the addition of new rental units to the Estevan accommodation market. Views on people outside the community Insightrix asked Estevan residents if the transient nature of oilfield workers impacted their view of people from outside the community. Just less than one half of those surveyed (45%) indicated it has had a negative impact. Approximately one-quarter (26%) indicated it has not changed their view and 23% believe it has positively impacted their view of people from outside the community. Another 6% did not know. Public-private partnerships Insightrix asked the survey respondents if they support or oppose the use of public-private partnerships or P3’s to fund health care, education, and other services. Approximately two thirds of respondents (68%) indicated they support the use of P3’s to fund health care, education and other services. Less than one-quarter (22%) do not support them and 10% did not know. The price of oil Insightrix asked Estevan residents how the sliding price of oil has impacted them personally. The results to this survey question was generally mixed with 24% indicating a positive impact, 38% indicating a negative impact, and 37% indicating no impact at all. Carbon capture technology Finally, we asked whether the carbon capture technology that is happening at the Boundary Dam Power Station is an acceptable means of maintaining coal as a source of power. Our results showed that residents in Estevan support carbon capture technology with 84% of respondents agreeing that it is an acceptable means of maintain coal as a source of power. Research Details A total of 300 randomly selected Estevan residents participated in the research study, which was conducted over the telephone from January 19th to February 2nd, 2015. Quotas were set by age and gender to match the city’s population. The results for this study are accurate within ± 5.58 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...