This Bot Can Track Emotions  In a recent article entitled We Made a Facebook Messenger Bot to Track People’s Feelings about the Election looks at how The Washington Post created a bot to track emotions of a sample group leading up to the election. The bot named Feels was created to monitor and compile data regarding shifts in the news cycles during election times and how they were impacting this group. How the study took place was the newspaper asked readers each night how the election was making them feel that day. The participants were asked to respond using five emoji’s with the option to explain in one or two sentences. The emoji's ranged from a happy face to sad face to angry face. The following morning the bot would produce a report charting the emotions of the respondents from the day before, as well as some of the most interesting responses given by the group. Following the election the respondents were given a personalized report charting their feelings throughout the whole process.   Want to read the full blog? Click Here   Interested in this topic? Check out others like it: What Black Friday and Cyber Monday Have Morphed Into http://insightrixcommunities.com/black-friday-cyber-monday-morphed/  Insight Community Data Should Tell a Story http://insightrixcommunities.com/insight-community-data-should-tell-a-story/ The Rise of Marketing Technology http://insightrixcommunities.com/the-rise-of-marketing-technology/ No Love Affair for the New US President on Valentine's Day https://insightrix.com/sk-residents-concerned-trump/...

How Black Friday & Cyber Monday Have Changed  In a recent article on Digiday.com entitled 5 Charts Showing Why Cyber Monday is Doomed the author, Shareen Pathak, looks at the changing trends both with the relatively new consumer holiday Cyber Monday and it’s distinction from Black Friday. For many shoppers, the online sales are a new edition of Black Friday. Black Friday has been around since the 50’s and the term was first coined in Philadelphia by the police. In the 50’s massive amounts of people would descend into town on the day after Thanksgiving. Stores would take advantage of this throng of people and would promote big sales specifically for this day. The phrase “Black Friday” represented the calendar day for the police who were stuck working a long and busy shift creating a dread for the date. Cyber Monday named after its close relative Black Friday is slowly fading according to Pathak. It was first created by the National Retail Federation back in 2005. The idea behind its creation was that it would mark the start of the holiday shopping season.   Want to read the full blog? Click Here   Interested in this topic? Check out others like it: The Man Behind the New Microsoft http://insightrixcommunities.com/man-behind-new-microsoft/ Shoppers Want More http://insightrixcommunities.com/shoppers-want-more/ Crying Over Spilled Coffee http://insightrixcommunities.com/crying-spilled-coffee/ Black Friday & Cyber Monday in Saskatchewan – 2017 https://insightrix.com/black-friday-cyber-monday-saskatchewan/ ...

Developing UX and UI can be tricky In a recent article Arita Roy shares his experience in an article entitled What 2 Years of Android Development Have Taught Me the Hard Way. In the article he looks at the key things he learned in helping develop a solid product that was both easy to use as well as provided a good user experience (UX). Arita writes how the interface should have key elements in the design. He writes, “Design a clean, simple and beautiful interface that is easy on the eyes. You should not just think like a developer, rather you should concentrate on igniting the hidden designer inside you.” By creating an easy, clean user interface you ensure that the customer will keep coming back for more and you will tend to win more users over...

In a recent article relating to Democratization of Information and Trust Levels, entitled 2016 Edelman Trust Barometer Finds Global Trust Inequality is Growing, Michael Bush shares with PR Newswire about this year’s findings of the annual Edelman Trust Barometer study. In this year’s 2016 report he shares how there has been a widening trust gap between the informed public and the mass population citing income inequality and divergent expectations as driving the gap. The report also shows changing levels of trust for CEO’s, employees, businesses, and governments. The article shows that trust levels are becoming more important to address than ever, as they affect sales, and as customers are looking for companies that are transparent and trustworthy. Want to read the full blog? Click Here </ br></ br> Interested in this topic? Check out others like it: Gaining Product Development Insights by Engaging with Adolescents http://insightrixcommunities.com/gaining-product-development-insights-engaging-adolescents/ Insight Communities and Modes of Thinking http://insightrixcommunities.com/insight-communities-mode-thinking/ How To Be Everywhere and Anywhere Your Customer Might Be http://insightrixcommunities.com/how-to-be-everywhere-and-anywhere-your-customer-might-be/ What Are Predictive Markets? https://insightrix.com/what-are-predictive-markets/...

Customer research is crucial In a recent article entitled, How to Prioritize Customer Research when Everything is a Priority, author Michael Margolis looks at the common challenges that he hears when meeting with startups. Each week he meets with startup CEO’s and the common question that he hears again and again is in regards to what role research should play? He states that the resounding question sounds like this: We have a small design team, and a long list of projects in different stages. On top of that, our bosses just asked us to work on personas, customer journeys, experience maps, i.e.,  [fill in the blank with other large research deliverables]. We want to incorporate more customer research, but we can’t do it all. What should we do? What should we test?  Margolis explains how testing ideas is important, but when you are dealing with a startup where time and resources are limited, the question comes down to prioritizing research, and then assess the potential impact of each effort and it’s urgency. He suggests a list of questions to ask before starting user research, to help identify key goals, important research questions and deadlines for each item...

User research is targeted research In a recent article entitled User Research at Instacart the author Dave Hora looks at the power of targeted research. For those who don’t know, Instacart is an Internet-based grocery delivery service that promises to deliver your groceries within an hour. They deliver from Costco, Whole Foods, Target and more. The company is valued at close to 2 billion dollars and in 2015 Forbes magazine named it The Most Promising Company in America. Hora was the Senior User Researcher at Instacart and in his article he examines how targeted research can benefit user experience and design. He states, “if you’re delivering software or services to people, targeted research will make your work better. You’ll make smarter decisions, less unnecessary failures, and form robust strategy earlier in the design process.” In his article he breaks down user research, and why it saves money, and how his company Instacart, conducts user research. Interested in the article?  Read more here: http://insightrixcommunities.com/user-research-instacart/   For more recent articles like this one, check out: Shoppers Want More: insightrixcommunities.com/shoppers-want-more/ When You Receive the Opposite of Customer Service: insightrixcommunities.com/when-you-receive-the-opposite-of-customer-service/ Recognition Technology – A Future In Market Research? https://insightrix.com/recognition-technology-market-research/...

Get CX like Starbucks Have you ever wondered how a company like Starbucks got to be so good at customer experience (CX)? We have found that a key to great customer experience comes through active and engaged brand communities that are able to provide dialogue between the customer and business, which fuels innovation and change. This innovation can come in the form of a new product or service that was needed but perhaps overlooked by management. While many businesses are not using engaged brand communities, we believe the question is no longer why should a company use online communities, but rather when will they start using an online community? We looked at the mega coffee chain Starbucks, who has been leading the way in its use of online communities, and who has reaped the rewards of this technology. Although many see Starbucks as extremely successful, history has not always been cake flavoured latte for them, in fact, there was a time when their growth was in decline and they were having to close stores. Click here to read full blog....

When a luxury car company experiments with a technology like online communities to help gather market research and continues to expand year after year with that technology, you must conclude it is paying off. That is what happened with Mercedes-Benz who first began using online communities in 2008 with Generation Benz. Generation Benz was created to engage Generation Y customers. The community was created as an invite-only forum and allowed members to gather around their love for the brand. Generation Benz also collected insight into the thoughts, and lifestyle of this particular demographic allowing the brand to help position the company to market more effectively to this age group. The luxury car brand has since began implementing online communities around the world. Interested in the full blog? Click here. Interested in this topic? Check out these articles: Air New Zealand is Bringing Sexy Back! http://insightrixcommunities.com/air-new-zealand-bringing-sexy-back/ Starbucks' Open Sourced Customer Experience Idea http://insightrixcommunities.com/starbucks-open-sourced-customer-experience-idea/  ...

Customer Experience Matters in Online Communities While researching and writing this article, I decided to Google “Customer Experience and Communities.” What I found is that while companies and corporations are using buzzwords like customer experience (CX) or user experience (UX), that many companies still don’t walk the talk. While clicking through the links, I came upon one page that had a pop-up bubble for a live chat. I responded that I was just looking for articles about customer experience, expecting a reply. After a minute of no reply, I saw at the top of the screen that the individual who was in charge of the online chat hadn’t been online for a week. Immediately I clicked out. The second was a company that sold online community software and had a 3 paragraph blurb about customer experience but then wanted me to fill out my personal information before allowing me to read more about what they had to say in regards to customer experience. I clicked out. The reality is that customer experience is a word that everyone seems to think is important but upon deeper reflection seem unclear as to the how and why. We believe that good CX is important because a pleasant experience translates to sales, repeat sales, and expanding your brand through word of mouth referrals. We believe that one of the best ways on how to improve the CX is through online communities. Click here to read full blog....

Product Development Insights Last week I was shopping with my 12-year-old relative who is a smart, active, sixth grader who enjoys spending her time dancing. Her mother is also very active, and enjoys yoga and like any yogi knows, Lululemon is the go-to store for yoga active wear. Lululemon went on to open a store where children under the ages of 14 could get their own active wear, called Ivivva. The store offers such activities as parent-child yoga classes on Saturdays at the store. We went into the store, and I was thoroughly impressed. What I found out after leaving the store shocked me even more. As we left the store, she told me that she had sent in suggestions for design. Like anyone involved in insight communities my interest was immediately peaked, since product development is a major strength of insight communities.   Click here to read full blog....