Stay connected & informed with Employee Engagement surveys In today’s times, because of business problems brought about by the coronavirus pandemic, uncertainty has pushed millions to work from home. It is because of these concerns leaders in many organizations are looking to business continuity strategies they have already put in place. Many have already modified their business operations to accommodate this new reality we find ourselves in – a reality that requires immediate consultation with your employees to try and adapt processes to be more suitable to remote environments. In the current business landscape, with all the challenges and uncertainty brought about by the pandemic, it is critical to know how your employees are handling their work and whether they have the means and the support they need to succeed. Employee engagement seems like a bizarre thought when most of us are displaced and working by means of networks, video chats and instant messages. But what about letting them know they are heard and valued? Lift employee listening with employee surveys If you haven’t already done so, consider engaging with employees with regular questionnaires to check in on how your employees are managing during these unprecedented times. A pulse survey approach can be used with regularly scheduled surveys administered to staff every few weeks or so to track changes as your company implements new ways of managing day-to-day operations in response to COVID-19 and the reopening of the economy. You can use this data to see how your people are adjusting, what they may need or have questions about and areas where you can create more clarity for your staff around new procedures or policies. With more and more employees working from home, it is very important that employees stay connected to your organizational goals and modifiers are made to company cultures to accommodate for this change. Though it may look a bit different than it did a few months ago, listening to employees so you can get valuable information to continue to connect individual work to the greater good is extremely important for engagement and performance. Often it is the small things that are overlooked during times of quick decision-making. For instance, while organizations were busy preparing for overhauls in technology, software and networking capabilities – there was a spike in those working from home experiencing back pain and neck soreness from improper office equipment (Brandwatch Bulletin, 05/05/20). While organizations were preparing their technology capabilities, small things like office chairs, keyboards and mice were of utmost importance to those who have had to shift their way of working almost overnight. A continuance in culture A survey program is a great way to protect your work culture and continue to share your values – live your values. Showing employees their input is heard is vital to getting through this crisis and moving your company forwards both during and after COVID-19. Collecting your employee’s opinions lets them know you care about how they are feeling and managing during what is a stressful and challenging time for them. Employees have been through a lot over these past months and they will need continuing support and guidance from their organization. To move forward, organizations need to continue to show they are listening to their people – looking ahead and adapting to concerns and perceptions and modifying company cultures to accommodate new ways of working. It could be you are looking to get back to the office as soon as possible, or you may be looking to make remote working the new normal for your organization. Employee engagement surveys will give you the information you need to make these organizational changes with confidence. Through employee engagement surveys, you can get help understanding answers to questions like: What concerns or needs do employees have? How are managers handling things? Are employees clear on expectations in this changing environment? Do employees feel engaged? Are they connected to organizational goals? When you uncover issues and concerns among employees, you aren’t just informing your business strategy – you are showing that you are willing to listen to their concerns and act. Ensure employees are getting the right tools and information When you’ve launched your employee engagement surveys, you will gain an abundance of information that will aid in decision-making – both now and in the new reality we will find ourselves in months from now. Employee engagement can be defined as the strength of the mental and emotional connection employees feel towards their places of work. To feel this connection, employees require: The right information The right equipment Managerial and organizational support Valuable insight to support strategic decisions Employee engagement surveys are an important tool in assessing and understanding how your people are coping and adjusting to new organizational procedures as we shift the future of work. They are also a powerful approach to both communicate to your employees that you are listening to their concerns and inform your business strategy. Interested in getting started on an employee engagement program? Contact us! We'd love to chat about getting started.    ...

Market research and data science are related entities; combining the insights from both disciplines leads to a deeper understanding of marketing issues. In general, there seems to be confusion about what “data science” is, and how it relates to traditional market research....

Have you been wanting to start listening to Stories of Market Research: The Insightrix Podcast, but don't know which episode to start with? Check out our handy episode guide to get descriptions and information about each podcast episode we've published so far....

Three of the Biggest Market Research Trends Since 2010 The world of market research has changed, meaning the role of a research supplier has been forced to change. With the evolution of technology, pressure building on clients to solve critical business problems and the need for more agile research solutions, the role of a market researcher can now be defined as an insights professional. Insightrix has responded to the evolution of trends in the industry by shifting our client service philosophy to provide innovative solutions and actionable insights, and by becoming more of a partner to our clients. The following infographic outlines how Insightrix has responded to three of the major trends impacting the market research industry over the last decade and the innovation we've engaged in to meet them. ...

What's the difference? The terms data visualization and data representation can be easy to confuse. They sound pretty similar, and at first glance, one may find it's tricky to keep the two straight. And since data is ubiquitous these days, we are seeing more examples of both almost everywhere from our watches and fitness bands to the apps on our phones and dashboards on our computers.  Both have been employed in insights research and reporting for some time and they both fulfill specific functions. They both sound pretty similar, too, and they do similar things – it’s no wonder how it can be hard keeping data visualization and data representation straight. So, we've created a new downloadable infographic to explain the differences between the two and how they are used. We've been using it around our offices to help our researchers and data professionals explain the styles of data representation or data visualizations we might utilize in our reports. We've also been employing it to work with research professionals who are new to the field to help them also become acquainted with the uses and development of both - and now it's available for you to download for your own use! Scroll to the bottom of this article to download the infographic right away, or read on to learn more about the differences between data visualization and data representation for market research. Data visualization crunches numbers Putting it simply, data visualization is the process of taking information and representing it graphically. Common in insights and market research reporting, data visualization makes it easier to communicate the story in the data. When one is looking at a complex, large and perhaps varied data set, data visualization can be a great choice to impart that data story in a way that can be quickly and easily understood. Data visualizations are developed programmatically; that means they are built through the use of software. Think Google Maps or complex GIS systems - they crunch large data sets through sometimes sophisticated algorithms to find trends and correlations in the data, producing interactive representations that allow one to communicate or understand data more easily. Common examples of data visualizations include heat maps, streamgraphs and word clouds. Download your own copy of our infographic, The Difference Between Data Visualization and Data Representation for Market Research, by filling out the form below to see more data visualization examples and how they are used. Data representations support data reporting Sometimes referred to as infographics, data representations can support almost any kind of data reporting. They allow one to drill down to and communicate the most important parts of a data story graphically. Data representations, unlike data visualizations, are human generated. Design software is employed to build them (like Adobe Creative Suite, Canva or Piktochart), but they require a professional to take an editorial role in deciding which data to include to tell the data story best. Infographics communicate information creatively and stylistically to engage and create memorable experiences. This makes data representation ideal for executive summaries or to highlight key data points that may not be as well communicated in a data table or chart. Some ways data representations are used are in timelines, hierarchical representations, flow charts and comparisons.           Want to know about data visualization? Listen to Ep. 14 of Stories of Market Research: The Insightrix Podcast - it's all about how to use them, best practices on how to build them and more. Always know which to use and when We’ve developed an infographic that will help you remember the differences and uses of both data visualizations and representations. This rich and engaging chart offers insights into how both visualizations are representations are used and why, as well as the most common forms of both. You can hold onto it to refer to later, or share it to help teach others about infographics and visualizations. Go ahead - put it on your wall and never be unsure which chart or graphic to use to tell your next data story! Fill out the form below to access your own copy of The Difference Between Data Representation and Data Visualization for Market Research infographic.   Want to access the entire infographic? Fill out the form below to receive an email to download your own PDF copy.   hbspt.forms.create({ portalId: "374811", formId: "ae9b4751-7c2e-41f9-bde5-07da17ec7a90" }); ...

Infographics are a memorable, engaging and flexible way to communicate research data These days, data is everywhere. We get it from our televisions, our computers, our phones, our smartwatches and fitness bands – data is ubiquitous. All that data has one thing in common – it must be communicated in a way that can be readily understood, and if necessary, acted upon in ways that achieve results. But data can be hard to consume without visual aids like dashboards or charts and graphs. In fact, most of us would like to know the gist of what the data is saying - because not everyone gets excited about correlation or predictions. We fitness wearable users crave a clean, easy-to-read dashboard. Would Fitbit have succeeded without one? Maybe so, but...

Insightrix Holiday Spending 2019 has arrived! What is the Saskatchewan holiday shopping scene looking like for 2019? Did you know that this year, 93% of Saskatchewan residents plan to buy holiday gifts? And what’s more, 78% of those holiday shoppers expect to make at least some of their purchases online.   The holiday shopping experience in Saskatchewan is as unique as the people who live here. So, we’ve developed a web report to let you know just how Saskatchewan shoppers plan to make their holiday purchases this year, how much they expect to spend and where they will be shopping. Whether you need to know because you’re a decision maker in the retail industry, or whether you want to know because you like to keep an eye on what's happening in the Saskatchewan retail marketplace – or even if you’re just someone who is curious, Insightrix Holiday Spending 2019 has all the Saskatchewan-specific Christmas shopping statistics you'll want. What’s in Insightrix Holiday Spending 2019? Insightrix Holiday Spending 2019 has all of the up-to-date facts about the holiday retail experience in Saskatchewan. What’s more, it is deep on context, containing Saskatchewan holiday shopping intelligence that has been trended from 2015. Find out how just how many Saskatchewan residents expect to buy gifts during the 2019 holiday shopping season and how certain demographics will be spending. Learn about which proportions of residents expect to do their holiday shopping online in 2019 and who expects to do their shopping locally in brick-and-mortar stores. More than just that, you can discover how much residents expect to spend this year, what means of payment they will be using and how that compares to their holiday spending in previous years. Get an understanding of how discounts affect expected holiday shopping behaviour… and much more! You can access Insightrix Holiday Spending 2019 right here on the Insightrix website.   hbspt.cta.load(374811, 'dfa7ed65-a26d-49d3-8eab-a45427eb22c7', {}); ...

Adding video responses to your research project can build on your insights story One of the qualitative tools our clients have recently requested more of lately has been the adoption of online video research (video surveys) to tap into consumer behaviours. Video surveys are a powerful tool to evoke customer feedback in a way that is simply unmatched by more traditional approaches than say...

The spookiest time of the year is back in Saskatchewan! Halloween in Saskatchewan 2019 is almost here, and we wanted to know how the folks in the province would be celebrating this hair-raising holiday. So, we ran an independent OnTopic® survey with 803 people from all over Saskatchewan with our online panel, SaskWatch Research®, earlier this month to learn how Sask. residents plan to spend their Halloween 2019. In 2019, more than half of Saskatchewan residents (64%) plan on celebrating Halloween. This is a slight increase since 2018, when 59% of Sask. residents said they’d be celebrating the holiday. In fact, it brings us almost back in line with the 66% of folks who planned on celebrating Halloween in 2017. Who exactly will be getting in on the frightful festivities in 2019? This year, more Saskatchewan women (70%) plan on celebrating Halloween than men (58%), and folks with one or more children in their household (84%) will be celebrating much more often this year than folks without kids (53%). Saskatoon and the northern parts of the province will be the Halloween hotspots this year, with 66% of respondents from both of those areas saying they plan on celebrating the haunted holiday. That’s not to say residents in other parts of the province aren’t getting in on the fun – 61% of those from Regina and 64% of residents from southern parts of the province also plan on celebrating Halloween 2019. So, how will Saskatchewan residents celebrate Halloween 2019? When we asked folks who would be celebrating Halloween what they’d be getting up to, we got back a wide array of responses. The most popular way to celebrate this year is hand out candy (77%), followed by decorate (47%), take the kids/grandkids trick or treating (42%), dress up in a costume (36%), watch a scary movie/TV show at home (30%) and eat your kids candy once they’ve gone to sleep (23%). This is all in line with what Saskatchewan residents got up to on Halloween 2018 when their answers to the same question were hand out candy (75%), decorate (49%), take the kids/grandkids trick or treating (46%), dress up in a costume (38%), watch a scary movie/tv show at home (27%) and eat your kids candy once they’ve gone to sleep (23%). One thing’s for sure, if you’re a kid this Halloween, you may want to sleep with your candy under your pillow! A Halloween Grinch? We also learned that there may actually be such a thing as a Halloween Grinch! Not only may the Halloween Grinch exist, it turns out there may be more of them than there were last year. In 2018, 1% of respondents said they planned to turn out the lights and hide when the doorbell rings on Halloween night. This year, that number has grown to 3%. Halloween cheer may not be for everyone, it seems. Staying safe on Halloween This Halloween, we wanted to know some of the ways Saskatchewan residents are keeping safe while they enjoy their macabre merrymaking. The Top 5 common-sense practices Sask. residents suggest include wearing bright/reflective clothing (31%), accompany children/supervised by adult (28%), check over candy (26%), go with a buddy/in groups (26%) and be aware of surroundings/watch for traffic (14%). Some other suggestions we received were drive carefully/don’t drink and drive (11%), curfew/avoid after dark (8%), only go to houses with lights on (7%) and stay in well-lit areas/avoid dark areas (7%). Remember to stay safe while you’re having fun on Halloween folks! What age is too old to go trick or treating? The age to hang up one’s pillowcase for good remains a topic for debate for Halloween 2019. Almost one third of Saskatchewan residents say you are never too old to trick or treat (31%), while a quarter say 11-13 years of age (25%) is the perfect age to give it up. Others state that 14 years old is the age to quit trick or treating (22%), and about the same number of residents think 15 years old (7%) and 16 years old (7%) are the right age. Still others debate that 10 years of age or younger (6%) should be the age to give up trick or treating, while some of those Halloween Grinches return to answer that kids shouldn’t be trick or treating anyway (2%). One thing’s for sure, when Halloween night comes around, we’ll be out with our pillowcases and costumes – and some of us MAY bring our kids. Maybe. Who’s Halloween for anyway? And speaking of kids and Halloween, there’s been some talk about who Halloween is for – the kids or adults? We asked Saskatchewan residents what they thought, and we found out that Halloween is seen by many as a holiday for both kids and adults (58%). About one third of respondents say that it’s a holiday for kids (31%) while 0% report it is a holiday just for adults. Those Halloween Grinches showed up again for this question too; 11% of Saskatchewan residents responded that Halloween is a silly holiday that’s not worth celebrating… Tell us what you really think, why don’t you? Top places to take the kids or grandkids trick or treating in Saskatchewan When it came to Top 5 places to take the kids or grandkids out trick or treating, many of the answers we received were pretty unsurprising. For the 42% of Halloween celebrators who planned to take kids or grandkids trick or treating, my/local neighbourhood/near home was the top trick or treating destination (29%), followed by the neighbourhood-unspecific (17%), around town/small town (13%), specific neighbourhood/town (12%) and friends/family houses (11%). What will you be doing for Halloween 2019? Whether you’re dressing up, taking the kids trick or treating, watching scary movies at home or eating your kids candy when they’ve gone off to bed, Halloween 2019 is sure to be a lot of fun for the 64% of Saskatchewan residents who plan on celebrating it this year. Research details A total of 803 randomly selected SaskWatch Research® panel members participated in the online research study between October 8 and 10, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. Is there a question you’d like to ask the people of Saskatchewan? Do you have a question or group of questions about your business or a specific issue that you’d like to ask the residents of Saskatchewan? The Saskatchewan OnTopic® employs our 18,000+ strong SaskWatch Research® online panel and offers three sampling options: a representative sample of 800 Saskatchewan residents or, if greater accuracy is desired in one of the major urban centres, sampling of 400 residents in Regina OR 400 residents in Saskatoon. ...