Attitudes & Usage Research

We conduct brand awareness, attitudes and usage surveys to measure customer attitudes and usage behaviours for specific brands, categories or markets.

Our studies guide brand development and business growth by identifying opportunities to expand reach, attract new consumers, improve product positioning and optimize product and service features.


We start our attitude and usage studies by identifying a series of key variables, hypotheses and questions that relate to customer attitudes and behaviours.


Our studies will provide insights to identify marketplace opportunities.


Contact us to learn how Insightrix can help you grow your business through brand awareness, attitude and usage research and consulting.

Our brand awareness, attitude and usage studies answer questions relating to issues, such as the following:

Brand Awareness

What percent of your customers in the marketplace think of your brand without being prompted? What percent of customers have heard of your brand name when they see it?

Brand Attitudes

What is the overall reputation of your brand in the minds of customers? How does their satisfaction with your brand compare with the competition? What customer needs are most and least satisfied?

Brand Usage

What percentage of the market buys your brand? How frequently do they buy it? How is your brand purchased? How do customers find information about your brand?