Fresh & Creative Thinking – Grounded in Established Wisdom.

Customer Experience

Insightrix offers a complete package for companies looking to measure and improve customer experience. With our combination of ongoing customer surveys and simple-to-use reporting dashboard, we’re a partner dedicated to helping you improve customer experience.

Brand Research

How customers feel about your brand & their perception of your brand compared to your competitors is essential to your marketing efforts. We measure awareness, as well as the characteristics people associate with you and your competition.

Member Research

Understanding member loyalty, the drivers of member retention, the importance of representation and the different benefits of membership are key to building a strong, sustainable brand that members are proud to subscribe to. Gain real insight into what matters to members to develop a compelling value proposition.

Education Research

Education is undergoing dramatic transformation and clients in this sector are looking to identify opportunities and manage risk in an increasingly competitive market. We offer tailored support to educational institutions focusing on student recruitment, student retention, branding, reputation, service and alumni engagement.

Advertising and Communications

Our advertising effectiveness and creative testing services make sure that your ads will achieve their desired goal and that money is well spent. We measure and track how well your audience understands the ads, their emotional reaction and if they recall the advertisements they’ve seen.

Strategic Studies

We apply our research methodology and principles to a variety of strategic studies like program evaluations, labour market assessments, needs assessments, public engagement and feasibility studies. Using a combination of qualitative and quantitative research techniques, we will guide your next move with the evidence you need.

what our clients say

blogs and resources

We regularly publish blogs, articles and eBooks on marketing, research, online communities and best practices from the industry.

  • mrx podcast

    Listen to industry insights and mrx stories with episodes every month.

  • case studies

    Learn more about our work and how we helped other companies.

  • video research

    Engaged respondents equal enriched survey data.

striving for excellence 

We don’t mean to brag… but sometimes we have to show off! 

As members of the Canadian Research Insights Council,
Insightrix Research Inc. adheres to the CRIC Pledge to Canadians and the CRIC standards for public opinion research.

clients we’ve worked with recently 

The trust is mutual. So is the love!

Insightrix Research is a Proud Partner of the Saskatchewan Roughrider Football Club.  For more information, visit riderville.com


wanna chat? 

We’re here to answer any questions you may have about our solutions and services.

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