Custom Online Panels

A custom online panel is a group of pre-screened respondents who have expressed a willingness to participate in surveys and/or customer feedback sessions. The custom online panel is also known as a customer advisory panel, proprietary panel or an online research panel. The primary benefit of developing a custom panel is having access to a pre-selected group of people readily available to consult at a moment’s notice for any business question or concept needing a fast customer response.   The speed aspect is especially important if you need results in hours, not weeks, which enable you to act quickly.  You also have an engaged community ready to respond to your inquiries.  Over time, the panel itself can build loyalty to your organization.

There are several things to consider when planning a custom panel, including; how to recruit potential respondents, and how to monitor, grow, and administer your panel.  Insightrix has the specialized panel management software that enables our staff to efficiently and effectively manage your custom panel. 
For your customer panels, we can manage the following:

• selecting sample
• managing quotas
• scripting
• data collection
• monitoring your surveys
• managing incentives
• pulling reports