Lang McGilp, B. Comm.

Senior Research Executive

Lang joins Insightrix Research with over 10 years of market research experience. 

Lang began his research career working with Entrepreneurs 2000, the Rural Economic Development Authority (REDA) for the Rosetown / Elrose district.  While there, Lang conducted market research studies and prepared business plans for individuals interested in commercializing their entrepreneurial ideas. 

Following this, Lang joined the largest market research firm in Canada, Ipsos-Reid.  During his tenure with Ipsos-Reid, Lang worked with a variety of clients in the energy, leisure activities, transportation and medical industries, managing all phases of both qualitative and quantitative research projects.

Most recently, he worked with the second largest mystery shopping firm in North America, Service Intelligence.  In his tenure with Service Intelligence, Lang has worked with a variety of household brands including McDonalds, Dunkin’ Brands, The Home Depot, Staples, Best Buy, TELUS, Bell Mobility, Rogers and Shell Canada.  In addition to managing a staff of research professionals, Lang also led the design, launch and analysis of several mystery shopping programs.